In an unprecedented export, Cooabriel sends conilon coffee to the Indian market
On its way to India! An unprecedented agreement for Cooabriel has resulted in 21 containers of coffee being sent to the South Asian country. Shipments began in July and are being made in installments, with more expected.
The opening up of this market, whose traditions denote a preference for teas, represents a promising opportunity. Coffee consumption in India is on the rise, driven by new habits and changes in the socio-economic and cultural profile of Indians.
“There is a tendency for consumption to increase in countries where beverages other than coffee once stood out, such as Japan, China and India itself,” analyzes Cooabriel's export and sustainability manager, Renata Vaz.
The unprecedented negotiation was received with optimism by the cooperative and comes at a time of new arrangements in the international market, which is being influenced by climatic conditions and logistical difficulties in important producing origins, which, in turn, gives rise to a significant increase in the volume of Brazilian exports.
“These are opportunities that Brazilian coffee is accessing in markets that were previously less explored or where it had not yet gained a significant share,” says Vaz.